Disrupting Tradition Innovative Strategies in Family & Estate Law

A Family Law Education Network event, co-hosted by JustFund.

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Colin Jowell

Keynote Speaker – The Science of Behaviour

Panelist – Conflict Management Panel

Strategist, Behavioural Science Expert

Colin Jowell is a strategist and behavioural science expert. He is the Principal of Good Behaviour, a consultancy specialising in client and behavioural science, and holds a Master’s in Behavioural Science from the London School of Economics. Colin is also the founder of BillWill, a platform designed to ensure a Letter of Wishes keeps up with our dynamic, digital lives. His work is driven by a commitment to empathy, ethical practice, and making hard moments a little easier for the people left behind.

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Spot the Hidden Barriers

Understand how avoidance, overwhelm, and emotional discomfort stop clients from completing estate plans — even when they know it matters.

Design for Action

Learn how framing, timing, and communication can shift estate planning from a stressful task into practical life management.

Manage Conflict Safely

Gain strategies to recognise escalation early, maintain client safety, and guide high-conflict matters toward resolution.

The Science of Behaviour

Why do we do what we do? And what if we could help ourselves — and others — do better?

This keynote will explore behavioural bias and emotional avoidance, diving into why people make the choices they do.

It will focus on both sides of the legal experience — lawyers making decisions under pressure and clients navigating emotionally charged matters across all areas of law.

Colin will reveal the behavioural biases and emotional barriers that hold clients back, showing how avoidance, overwhelm, and discomfort affect families, create conflict, and waste professional time.

Colin will also bring this lens to a panel on conflict, safety, and family violence — unpacking how stress and fear drive behaviour in high-conflict situations. He shares evidence-based strategies to recognise escalation early, maintain client safety, and foster respectful, resolution-focused outcomes. His insights bridge science and practice, giving professionals tools they can apply straight away.